Sort doesn't just remind you — it thinks for you. Work, family, to-dos, and everything in between. Sorted.
What people ask Sort
“📸 Photo of school letter → Sort adds Sports Day, June 12th to calendar.”
“Can I fit a Padel game in tomorrow?”
“Am I collecting Hetti from Netball?”
“Add milk to the shopping list.”
“What is Emma's teaching schedule for Wednesday?”
“What are we having for dinner?”
Starts Poll 🗳️“What's my day look like tomorrow?”
“What's my schedule today?”
“What was that gift idea we talked about for Kerry?”
Send Sort a voice note on the go — it understands what you're saying and acts on it. Keep your hands on the wheel and your mind off the mental load.
Voice note · 0:08
Add Sort to your family group chat and let it answer the questions that cause arguments. No more “who's picking up Hetti?” moments.
The Family 🏠
Jon, Sam, Sort
Sam
Who's picking up Hetti from Netball today?
Sort
Jon is — it's in his calendar at 5:15pm. Sam, you're free from 5pm so you could also swap if needed. 📅
Jon
Thanks Sort 👍
Sort remembers the things you told it weeks ago — gift ideas, the last time you paid the window cleaner, what you decided at that meeting. Just ask.
“What gift ideas did I mention for Emma?”
You mentioned the Aspinal bag in March, and a spa day at Champneys. 🎁
“When did I last pay the window cleaner?”
Last paid on 3rd March — they're due again this week. 🪟
“What did we decide about the kitchen renovation?”
You agreed on the quartz worktop and set a budget of £4,500. 📝
Sort is a private, secure vault for your life. It only responds to the phone numbers you authorize. No strangers, no public training, just your life, sorted.
You decide who can talk to your Sort. If a number isn't on your Safe List, Sort stays silent.
Your conversations, calendar, and family data are never used to train public AI models. Ever.
Feel uncomfortable? One tap and Sort stops responding to all messages immediately. You're always in control.
Your Safe List is set during sign-up.You add your number, your partner's number, and anyone you trust. Sort remembers them — and ignores everyone else.
Sort in Action
Here's what a typical day looks like when Sort is on your team.
Everything is set for tomorrow. I've moved your 9am call to give you a clearer morning. Get some rest. 🌙
Emma is teaching late on Wednesday — I've moved your 4pm gym session to 6pm so you can do the school run. ✅
It's raining tomorrow — don't forget the kids' waterproofs for the school run. 🌧️
The party is Saturday. That outfit you ordered — it's arriving tomorrow. You're all set. 🎉
Secret Superpowers
Sort goes beyond calendars and lists. These are the moments where it feels like magic.
Sort starts a WhatsApp poll: 'Tacos, Pasta, or Salmon?' Once the family votes, Sort adds the ingredients to your shopping list.
📊 What's for dinner tonight?
→ Sort adds taco ingredients to shopping list
Snap a photo of a school letter, party invite, or anything with a date. Sort reads it and adds it to your calendar automatically.
✅ Added to calendar: Sports Day, Thursday June 12th. I've set a reminder for PE kit the night before.
Every Sunday evening, Sort nudges you: 'What's on your mind for next week?' Send a messy list and Sort organises, schedules, and prioritises it for you.
Not just a reminder — Sort suggests gift ideas based on past conversations, nudges you to order in time, and even prompts you to book the restaurant.
What Sort handles
You tell Sort about your life once, and it takes care of the rest — right inside WhatsApp.
Add milk, call accountant — your running lists, always accessible.
Shared with your partner. Never forget the milk again.
Conflicts spotted and resolved before they become a problem.
Football, swimming, music — every club tracked and reminded.
Know when your partner is free without the back-and-forth.
Sort finds the gaps so you can actually relax.
Birthdays, parties, school events — planned and reminded.
A morning summary of your day, straight to WhatsApp.
Your messy calendar, automatically categorised.
Win tomorrow before it starts. A strategic briefing sent the night before.
Has the cake arrived? Are the party bags sorted? Sort tracks it all.
It's raining tomorrow — don't forget the kids' waterproofs.
Talk to Sort on the go. It understands voice so you can keep your hands on the wheel.
Sort remembers the details you forget — gift ideas, the window cleaner, everything.
Add Sort to your family group. It answers 'Who's picking up Hetti?' so nobody has to argue.
Simple as 1-2-3
Work life, family life, the daily grind. It takes under 3 minutes.
Drop Sort into your group chat. Ask anything. Watch the magic happen.
Sort watches your schedule so you don't have to worry about clashes.
Three Modes, One Assistant
Family Ops
The command centre for school runs, kids' clubs, and family logistics.
Your Exec Assistant
Client management, scheduling, and strategic operations on autopilot.
Best of Both
Your entire life — work and home — managed by one friendly assistant.
Add your whole organisation to the Safe List. One concierge, one standard, zero leaks.
Limited intake
We're onboarding a small group of design partners first. Join the list for early access.
One concierge on WhatsApp, sorting work and home. Cancel anytime.